Case study
Silver Solutions Logistics
A logistics website redesign that leads with what the company does best, with a simple quote request.
Read the Silver Solutions Logistics case study →hello, Mzansi
SEO marketing in South Africa that counts calls, not clicks
Professional SEO for South African B2B and service businesses: pages buyers search for, built to turn visits into inquiries. Done by me.
- good fit
- South African B2B and service businesses with a site that gets some traffic but not enough inquiries, selling something people already search for.
- not a fit
- Anyone shopping for the cheapest monthly package or a guaranteed number-one ranking. Nobody honest can guarantee that, and I’d rather say so now.
Book a call no hard sell, promise
the problem
Traffic went up. Sales didn’t notice.
A lot of SEO marketing stops at traffic. More visitors, a nicer graph, the same number of quote requests. That isn’t marketing, it’s sightseeing. If the page people land on doesn’t make the next step obvious, the ranking was the expensive part, for nothing.
what I do about it
SEO that finishes the job.
I pick searches with buying intent, build pages that answer them properly, and make sure each one has an obvious way to get in touch. Then I track which pages produce inquiries and do more of what works. Professional SEO, minus the fog.
How I can help
pick one, or connect them all
- 01SEO and local search
Keyword research, technical fixes, content and service pages, and Google Business Profile work. Monthly retainer with a 3-month minimum, or a one-off audit first.
- 02Web design with SEO built in
When visitors arrive and leave, the site needs work, not more traffic. I rebuild it with SEO and conversion in the structure. Typically 3–6 weeks, depending on size.
- 03The Full Growth System
SEO, website, outbound and CRM follow-up run as one system, with follow-up that replies in under two minutes. Across client campaigns: $7.2M in pipeline.
What’s different about SEO marketing in South Africa.
only true in South Africa
Cape Town and Joburg aren’t the same search
Map results, competitors and the areas people name all change between cities. So I only build city pages where there’s something true to say, like SEO in Cape Town, Johannesburg and Durban.
One specialist, the whole country
I’m based in Cape Town and work with businesses anywhere in South Africa: same time zone, every call online. It’s the same SEO company for South Africa, whichever province you’re in.
SEO vs. SEO marketing: what’s the difference?
SEO gets a page to show up on Google. SEO marketing is the whole trip from that search to a sales conversation: the search, the result someone clicks, the page they land on, and what makes them get in touch.
Most South African businesses buy the first half and wonder why the second half doesn’t happen by itself. A ranking with no inquiries behind it is a lovely shop window on a building with no door.
How a search turns into an inquiry
Every step below can leak. I look at all of them, in this order:
- The search. Is it one a buyer makes, or someone doing homework?
- The result. Do your title and description make the right person click?
- The page. Does it answer that search in the first few lines?
- The proof. Is there a case study, a number or a client type near the button?
- The next step. Is it one short form or a calendar, easy on a phone?
- The follow-up. Does someone reply fast enough to catch them?
Fixing step five can be worth more than a month of new content. It’s also cheaper. (This is the least glamorous sentence on the page, and possibly the most useful.)
Measuring SEO in inquiries, not traffic
Traffic is easy to grow and easy to brag about. It’s also easy to grow with visitors who were never going to buy. So the numbers I report first are calls, form submissions and booked meetings, by page.
Rankings and traffic still get reported, because they explain why inquiries moved. They just don’t go at the top.
One thing to check this week, with or without me: open Google Search Console and look at which searches your site already appears for. If none of them sound like a buyer, you’ve found your first job.
Content that brings in buyers, not just readers
I build service pages first, because that’s where people who are ready to hire land. Blog posts come after, and each one answers a question your buyers ask before they buy, then points to the matching service.
A post that gets 10,000 readers and no inquiries is a hobby. A post that gets 200 readers and two calls a month is marketing. I know which one I’d rather write.
What professional SEO looks like, and the shortcuts to avoid
Professional SEO is mostly unexciting work done properly: fast pages, clear structure, honest content, a complete Google Business Profile, and reporting you can follow. The shortcuts look quicker and cost more later. Google’s spam policies name most of them (Google Search Central):
- Bought links, or link swaps arranged only for ranking
- Dozens of near-identical city pages with the name swapped
- Pages stuffed with keywords that read like a ransom note
- Mass-produced content that adds nothing a buyer needs
If a proposal relies on any of these, it may work for a while. Then a Google update arrives and takes it all back, usually in the month you most need the leads.
What SEO marketing costs in South Africa
With me it’s a monthly retainer with a 3-month minimum, then month to month. If you’d rather start smaller, a one-off audit gives you a prioritized list of fixes.
The price depends on how much of the search-to-inquiry path needs work, how competitive your searches are, and how many services and areas you want to rank for. You’ll get the number on the call, before anything starts.
If the site itself is the problem, web design may be the better first step. I’ll tell you which on the call.
Want to know which of this your site actually needs? Book 30 minutes and I’ll tell you what I’d fix first.
people I’ve worked with
- All Med Search
- MedSpa DR
- CJ Stafford Construction
- Pinnacle Real Estate
- Mike K Realtor
- Silver Solutions
Related pages
if you’re comparing
Other places I do this
More in South Africa
Questions
What is SEO marketing?
It’s using search to win customers: finding what buyers type into Google, building pages that answer it, and turning those visits into inquiries. Rankings are the means. Booked calls are the point.
What does professional SEO include?
A technical audit and fixes, keyword research on buying searches, content and service pages, Google Business Profile work, and monthly reporting that shows inquiries, not just positions. You should always know what was done and why.
How do I find the best SEO company in South Africa?
Skip the “best” lists; plenty are written by agencies that put themselves first. Look for case studies with real numbers, a named person doing the work, and a clear price before you sign.
How much does SEO marketing cost in South Africa?
It’s a monthly retainer with a 3-month minimum, then month to month, or a one-off audit to start. You’ll get a clear price on the call, before any work begins.
Can you guarantee first place on Google?
No, and be wary of anyone who does. Google doesn’t sell guarantees, so nobody else can either. What you get from me is clear work, honest reporting and a plan tied to inquiries.
How do you measure SEO marketing?
Calls, form submissions and booked meetings by page come first. Rankings and traffic are reported too, because they explain why inquiries moved.
Do you write blog posts as part of SEO marketing?
Where they help. Service pages come first, because that’s where buyers land. Posts follow when they answer questions buyers ask before they hire.
your move
Let’s get your South African business in front of buyers.
No pitch. No pressure. I’ll look at where your traffic lands and what happens next, then tell you what I’d fix first, whether or not we end up working together. Bring your analytics if you have them. I’ll try not to make a face.